Service Oriented Modeling with Blair Shaw and Hatay Tuna

Kirk Evans interviews Blair Shaw and Hatay Tuna from Microsoft Consulting Services about a new offering called Service Oriented Modeling (SOM).  This demo blew me away as it clearly demonstrates the power of DSLTools and the possibilities of truly integrating requirements with the development process.  In this video, Hatay will demonstrate how a business analyst can fill out an InfoPath form, how an architecture group transforms those requirements into a technology-agnostic process model, and how that process model can be transformed to concrete implementations.  Hatay demonstrates how SOM is used to transform to WCF services, Windows Workflow activities, or even the Web Service Software Factory.

I am in awe at both how obvious this solution is and how elegantly Hatay implemented it.  Image may be NSFW.
Clik here to view.